Toolbox

PR has a “toolbox,” just like a trade. A plumber’s toolbox includes an assortment of wrenches and other tools; a PR pro’s toolbox includes tactics to solve problems and communicate with key publics. Some of the tools that IntentPR produces for clients include:

Listening and planning TOOLS

  • Communication audits
  • Competitive analyses
  • Content analyses
  • Focus groups
  • Social media
  • Surveys and polling
  • Communications, PR and marketing plans
  • Crisis/issues plans
  • Identity/brand-management plans

Telling your story TOOLS

  • Ads
  • Advertorials and opinion pieces
  • Annual reports
  • Blogs
  • Books
  • Brochures
  • Campaigns and events
  • Case studies
  • Collateral – brochures, fact sheets, newsletters, product specs, etc.
  • Community relations activities
  • Corporate Social Responsibility (CSR) programs
  • Direct mail – including variable data and landing sites
  • DVDs
  • Histories
  • Media relations/publicity
  • Pod- and vodcasts
  • Product launches
  • Newsletters
  • News/press/media/video releases
  • Online newsrooms
  • Social media – Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.
  • Special mailings
  • Speeches
  • Trade journal articles
  • Trade show booths
  • Videos
  • Websites
  • White papers